Co-working spaces offer an escape, as well as a community of like-minded people to help them network and grow. They allow designers, freelancers, developers, small business owners, start-ups, and more to have a dedicated workspace that is less expensive than a traditional office space.
You can use these straightforward steps to help grow your co-working space.
Step 1: Have a Quality Website
Let’s start with the very basics. You need a website. A good one. Don’t scrimp on the layout—have it professionally done. Clearly state the mission of your co-working space, as well as rates. Have your contact information visible. Include updates, such as a newsletter or blog posts that relate to business growth, networking, technology, and other categories that are in sync with the niches of your members. Make sure these posts have the potential for Google to display them when someone searches.
Step 2: Have a Social Media Strategy
Take advantage of all the social media platforms. Use Twitter to follow your members, as well as potential members. Engage in or begin Twitter chats with different niches to help network and build professionalism. Advertise using Facebook Ads and make sure you have a page dedicated to your space. More and more businesses get foot traffic and members from Facebook news feeds, so take advantage of it. Also, when advertising on Facebook, make sure to focus your ads on local areas, since those will be the people who will use your co-working space. Use Instagram to show off the inside of your building, your members, and the events that you host.
Instagram is one of the most popular social media platforms today, especially for bringing in followers, traffic, and business. Make sure you have high-quality photos and take smart advantage of hashtags. Spend a little to create sponsored Instagram posts that will show up on everyone’s feeds.
Step 3: Membership Perks
You are more likely to find members for your co-working space if you provide different perks or incentives for them. For examples, create a member referral program: give discounted rent or membership fees when members bring in a successful referral.
According to Katie from Benjamin’s Desk, over 20% of their inquiries come from referrals. Include free co-working days. Once or twice a month, allow members, and even non-members, to come work in your space for free (and include free internet usage). Keep these days limited to continue to bring in profit, but make sure to have them to bring in new members as well as continue to keep your old.
Step 4: Offer Day-care
Many times, e-commuters feel the need to stay home because of young children. However, this often cuts into their most productive hours. Parents often to get up very early or go to bed very late to get work done. By creating low-cost child care, such as Next Kids, Sprout, and Work and Play, parents can have an independent workspace from their children, while still having proximity to them.
Kids will also benefit from having other kids to play with and being able to get out of the house often. Also, by having a child care area, you also have the option of renting out that space for children’s parties.
Step 5: Help Your Members Succeed
Get to know the freelancers, start-ups, interns, and other members of your co-working space. What businesses do they have? What are their goals? What are their personalities? How can you help them succeed and how can they help you to succeed? Allow your members to advertise their business within the building. Let them create posters to showcase their activities or work. Create workshops, panels, and conferences in the different niches of your members to help them improve their businesses, as well as network. Open these up to the public as well, which will bring in more traffic.
Step 6: Advertise to Current Members
Not only do you want to market to new members, but you want to make sure to keep your current members. Newsletters are a great tool for this.
Step 7: Advertise Toward Commuting Workers
Especially if your co-working space is in a metropolis or close to an airport, try to reach out to those travellers and commuters. Pay for posters in local airports, taxis, and popular hotels. Commuters, especially those who fly for work, often struggle to find a reliable place to do their work. Hotel internet can be iffy, and no one wants to stay in a coffee shop all day every day.
Step 8: Partner with Local Businesses
Another co-working marketing strategy is to partner with local businesses. Purchase from local coffee shops to provide their brand of coffee to your members in their co-working space. Partner with movie theatre’s to host special screenings of films related to members’ niches and interest. Create raffles for gift cards to local restaurants or activities. Pay a restaurant to cater an event. Partner with local transportation systems by providing discounts for members.
Step 9: Host Events at Your Co-working Space
A very successful co-working marketing strategy is to rent out your space to more than just members. Host local events, art galleries, celebrity parties, concert series, etc.
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